Privacy Policy

Privacy and Cookie Statement
This Privacy and Cookie Statement is intended to explain how Parfum Galaxy handles and uses your personal data. If you have any questions about the contents of this statement, you can contact us at contact@parfumgalaxy.com.

1.) Definitions

In this Privacy and Cookie Statement, the following terms or definitions are used:

• Account: your personal registration via an opt-in on websites or apps that gives you access to the service.

• Devices: the devices, such as PCs, smartphones, or tablets, that can be used to access the service.

• Content: information (including audiovisual material such as trailers and previews) made available by Parfum Galaxy as part of the service.

• Serive: the complete range of services offered to you by Parfum Galaxy. This includes websites and apps, the account, as well as events and services provided at events. The service may be expanded in the future to include, for example, cashless payments or other new services.

• Personal data: any data by which Parfum Galaxy can directly or indirectly identify or distinguish you. For example, a name, email address, or IP address.

• Processing (Process, Processed): Any operation on your personal data, such as storing, modifying, transferring, or (partially) deleting. Parfum Galaxy processes personal data because you use Parfum Galaxy websites or apps.

2. Persons under the age of 16

Minors, meaning individuals who are not yet 16 years old, may only register for a Parfum Galaxy account with the permission of a parent or legal guardian. The parent(s) or legal guardian of the minor user must read this Privacy and Cookie Statement in the interest of the minor and may exercise the rights on behalf of the user.

Parfum Galaxy recommends that parents or legal guardians monitor the use of the service by minors and make them aware of how their personal data is used under this Privacy and Cookie Statement. Parfum Galaxy makes reasonable efforts, considering the technology available, to ensure that only users aged 16 or older can register.

3. What personal data does Parfum Galaxy process?

Parfum Galaxy processes the following personal data for the purposes outlined later in this Privacy and Cookie Statement:

• First name

• Last name

• E-mail address

• Gender

• Date of birth

• Postal code

• City

• Phone number

• Preferences such as event preferences, event attendance, and possibly geographical location (only after explicit consent via an opt-in).

Parfum Galaxy does not always use all of the above data. The use depends on the purposes described further in this Privacy and Cookie Statement.

Parfum Galaxy consciously chooses not to process special categories of personal data, such as race, ethnic origin, political opinions, religious beliefs, union membership, sexual orientation, health, or criminal records.

4. How does Parfum Galaxy obtain your personal data?

Perfume Galaxy obtains your personal data in the following ways:

Directly from you:

For example, when you sign up for a special offer, ticket, or promotion from Parfum Galaxy, or when you send an email or contact Parfum Galaxy in another way (such as with questions about the services).

Through use of the service:

Via your registration, you gain access to the service. Parfum Galaxy may also provide the service to unregistered individuals. If you give consent, Parfum Galaxy may read and store the unique characteristics of the device used to access the service. Based on your account and/or device characteristics, Parfum Galaxy can track your use of the service, including viewed, read, listened to, or commented content. When mobile devices are used, location data may be transmitted to Parfum Galaxy. You will always be asked explicitly for permission to use location data before such apps are installed.

From third parties:

For example, if you or another visitor uses social networking features integrated into the service, Parfum Galaxy may receive information from networks like Meta, YouTube, TikTok, and Google+. Parfum Galaxy may also receive data from partners that help analyze how the content and websites are used (e.g., Google Analytics) or handle payments (e.g., iDeal, Apple Pay, Adyen).

At events:

Parfum Galaxy may process visitor data at events it organizes, such as registrations for commercial or security purposes (e.g., through cameras). Visitors will always be informed upon entry to the event location.

You may withdraw your consent for the use of personal data at any time by sending a message to: contact@parfumgalaxy.com.

5. Why does Parfum Galaxy process your personal data?

Parfum Galaxy processes your personal data for the following purposes:

a. To provide the service:

For example, data entered when registering for a ticket or using a service (such as name and date of birth) may be used to verify whether you meet the requirements (e.g., age verification). Contact details may be used to inform you about (changes to) the service or scheduled maintenance (service emails).

b. To process payments:

Certain data requested during registration or use may be necessary to issue invoices and process payments for a service.

c. To build a profile:

Parfum Galaxy aims to make the service as relevant to you as possible. It keeps a profile based on your use of the service to identify your likely interests. This may include content you consume or purchases you make (e.g., tickets, merchandise, food). Location data at events (with explicit consent) may also be used. Based on your interests, Parfum Galaxy may tailor content and ads. Segments (e.g., “female, age 20–30”) may be shared with advertisers, but full profiles are never disclosed to third parties.

d. To send newsletters and promotions:

Parfum Galaxy may use your contact details and other collected data to inform you via phone, post, email, SMS, app push notifications, or other media about promotions (promotional emails) or events (newsletter emails). You can unsubscribe at any time.

e. To improve the service and identify general trends:

Usage data is analyzed to improve the service and content, as well as to identify general or technical trends (e.g., device or browser types).

f. To prevent misuse:

Parfum Galaxy processes personal data and usage information to prevent abuse or fraud (e.g., with payments) and to protect the rights of others, including content owners.

g. To conduct market research:

Parfum Galaxy may contact you or former users for voluntary market research. With consent, follow-up offers may be sent based on these results.

h. To comply with legal obligations:

Personal data may be used to meet legal requirements, resolve disputes, or conduct audits.

i. Parfum Galaxy may use profiling:

This involves collecting, analyzing, and combining personal data to place you in an interest category. Data such as race, political views, religious beliefs, union membership, sexual orientation, health, or criminal background are explicitly excluded in accordance with GDPR.

The importance of profiling is that we can infer interests about what content you might find interesting and what products or services (including commercial products or services) suit you. Profiling ensures that both content and ads better match your personal interests.

Profiling helps tailor content and ads to your interests but may impact privacy (e.g., if outdated or incorrect data leads to wrong categorization). Under the GDPR, you have the right to correct or delete this data—contact Parfum Galaxy if needed.

6. Legal grounds for processing personal data

The main reason Parfum Galaxy processes your data is to deliver its services—such as giving you access to its websites, apps, or events. It may also be legally required to process certain data (e.g., retaining payment data for 7 years under Dutch tax law).

Sometimes, data is processed based on a legitimate interest of Parfum Galaxy or a third party, such as commercial purposes. In such cases, Parfum Galaxy will carefully assess whether this interest outweighs your privacy rights.

Lastly, some data is processed based on your consent—e.g., tracking cookies or electronic marketing communications.

7. With whom does Parfum Galaxy share your personal data?

Within Parfum Galaxy:

Personal data is also processed by companies affiliated with Parfum Galaxy, to the extent necessary for the purposes outlined in this Privacy and Cookie Statement.

With suppliers:

Parfum Galaxy may share data with third-party suppliers (e.g., mailing companies, research firms, technical partners). These parties are often data processors acting under Parfum Galaxy’s instructions and are contractually bound to comply with strict data security standards.

With partners:

Parfum Galaxy may share personal data with selected third-party partners for marketing purposes or other related services.

With authorities or others:

In exceptional cases, Parfum Galaxy may provide personal data to authorities or third parties when legally obligated or when necessary to prevent harm or abuse.

8. Cookies

What is a cookie?

We use cookies on the websites of Parfum Galaxy. A cookie is a small file sent along with the pages of these websites and stored by your browser on your computer’s hard drive. The stored information can be sent back to our servers on a subsequent visit. For more information, visit the Dutch Consumers’ Association website. If you prefer not to have cookies placed, you can disable them via your browser settings. Instructions are also available on the Consumers’ Association website.

Overview of cookies used on Parfum Galaxy websites:

We think it is important that it is clear to visitors what we set cookies and other types of technology for on Perfume Galaxy websites. In this section, we list the different types of cookies placed through the Perfume Galaxy websites:

• Functional cookies:

Necessary for the proper functioning of the website.

• Analytics cookies:

Used to collect anonymized data on browsing behavior via Google Analytics, helping us improve the website.

Functional cookies

These are strictly necessary for the website to function. Without them, certain features won’t work.

Key functions

We use WordPress cookies to support core website functionality. These cookies do not store personal data.

Embedded content

Some pages may include embedded content hosted on other platforms (e.g., YouTube videos), which may use their own cookies. Their cookie and privacy policies apply.

Analytics cookies

We use analytical cookies to collect partially anonymised usage data through services such as Google Analytics. This helps us understand visitor behaviour and improve the site.

Google Analytics

A cookie is placed by Google (USA). Google may share this data with third parties if legally required or if processed on Google’s behalf. We cannot control this. Google Analytics data may be used for other Google services.

The data is anonymized as much as possible and stored on servers in the USA. Google adheres to the Safe Harbor Principles, offering adequate protection for personal data processing.

If you don’t want your click behavior tracked, you can download a browser plugin from Google to block this. It applies to all sites, not just ParfumGalaxy.com.

Google Ads

A cookie for Google AdWords is placed to measure ad effectiveness. These cookies are active for 30 days and do not contain personal data.

Conversion tracking

evaluates how well our ads perform.

Remarketing

shows personalized ads for Parfum Galaxy on third-party sites, without storing personal data.